The Gentry

Adrian, owner of The Gentry, ran a high-end barbershop in Auckland's business district, but behind the classy image, his socials were dead.

"Our socials had died before working with Echelon," he said.

He wanted visibility, his brand reborn online.

We met him face-to-face and it's that handshake that turned into a partnership that would push both sides to their limits.

The mission: revive The Gentry's image, amplify its voice, and make it the go-to gentleman's brand in Auckland.

The Gentry's digital presence was a ghost town. No posts for over a year.

They were doing great work in-store, but nobody saw it online.

Adrian had tried boosting posts and Google Ads, but results were flat.

Competitors felt louder, even if they weren't better.

He was frustrated, "We're better than this, so why aren't people showing up?"

That's when we stepped in.

We started by studying everything, the market, the audience, the habits.

We asked real clients what made them loyal and what caught their eye.

Then we built a full feedback loop, creative meets strategy.

Social Revival:
We rebuilt their Instagram with a black-and-white gentleman aesthetic, timeless, clean, powerful. Every reel told a story; every shot looked cinematic.

Paid Ads:
No one in the area was running Google Ads properly, so we jumped in.

We built a campaign from scratch, $20/day to start, doubled after 30 days.

The data was clear: the chairs were filling, and people were speaking.

Everything was customized to fit The Gentry, no templates.

Within a month, bookings were up 10%, then 20%.

Revenue stabilized, capacity hit 80%, and the brand came alive.

Clients were tagging, sharing, hyping the shop.

Other barbershops even started copying the aesthetic.

In under a year, we'd turned a dead brand into a community icon.

And The Gentry became the benchmark for what a premium barber experience could look like online.

What began as a content project became a full-blown partnership.

The Gentry went from invisible to unmissable, a fully booked, respected brand in Auckland's CBD.

And for us, this project was the turning point.

We learned how to run Google Ads that actually convert and how to think like strategic partners, not just service providers.

Adrian eventually said, "We're good. Let's hold this level."

He was content, and we were proud.