Proof
Real businesses. Measurable results.

Coppercraft Distillery
- Meta-attributed purchases
- ~$18 cost per order
- Craft spirits · Michigan, USA
Shinecoat
- From $18k/month to $43k/month
- In 90 days
- Automotive protection
The Gentry
- Fully booked calendar
- In 90 days
- Premium barbershop
Multipost
- From <50 to over 3,300+ monthly visits
- 365 days
- Social media agency
Solude Coffee
- From <5 to 20+ orders/day
- 60 days
- Air roasting coffee
Car Lab Detailers
- From 10 to 28 leads/month
- In 30 days
- Auto detailing · Fort Collins, CO
The process
How an Echelon engagement works
Diagnose
Understand the business, customer, goal and current situation.
Identify
Separate the symptoms from the real constraint.
Execute
Build the solution with you or take responsibility for implementing it.
Measure
Track what changes, learn from the result and determine what happens next.
Diagnose
Understand the business, customer, goal and current situation.
Identify
Separate the symptoms from the real constraint.
Execute
Build the solution with you or take responsibility for implementing it.
Measure
Track what changes, learn from the result and determine what happens next.
We don’t start by assuming you need ads, a new website, or another marketing campaign. We start by understanding the business itself. Once we’ve identified the problem worth solving, we recommend the simplest, highest-impact solution and measure it over an agreed period, usually 30–90 days.
About Echelon
I'm Basile, and I lead Echelon from Auckland, New Zealand, working with businesses internationally.
I started Echelon after noticing something about established businesses: having a great product or service doesn't necessarily mean the right customers will find it, understand its value, or choose to buy it.
Sometimes the problem is positioning. Sometimes it's customer acquisition, the buying experience, conversion, or simply not having the time and resources to execute what needs to be done.
That's why we don't approach businesses with a predetermined solution. We take the time to understand what they're selling, who they're selling to, how customers make their decisions, and what's actually holding growth back. From there, we identify the opportunities worth pursuing and do the work needed to turn them into measurable results.
We deliberately work with a limited number of established businesses that take pride in what they've built, believe in the value of what they offer, and are serious about taking it further.
Common questions