SOLUDE Coffee

Solude Coffee, a small Connecticut roaster with a big heart, premium beans, air-roasted to perfection, and profits that fuel community impact. They weren't losing because of bad coffee, they were losing because their story wasn't being heard. Goal: Give Solude the brand presence and momentum they deserve, one that sells coffee and carries meaning. Why Echelon: They didn't need a rebrand. They needed amplification. The challenge: How do you merge ethics, flavor, and story, without sounding like a charity, and still sell? Mission Statement: "Turn every cup into a cause, and every scroll into a sale."

Solude had everything most brands dream of: a great product, a mission with heart, and a small, loyal base. But online? They were a whisper in a hurricane. We found: - Low organic reach - No clear customer journey - Mission lost in the message They felt like the best-kept secret in coffee. "We know the product is great," they said. "We just can't get people to see it." Against loud DTC competitors with big budgets and influencer armies, their quiet authenticity got drowned out. Previous blogs and newsletters felt flat. They needed a system to grow.

We didn't rebuild. We revealed. Approach: - Lead with story, not sympathy - Make impact feel powerful, not preachy Content System: - Monthly blogs mixing roasting craft + real farmer stories - SEO hooks to capture both coffee lovers & cause-driven readers - Conversational tone: warm, grounded, human Website Overhaul: - Showcase the air-roasting advantage without jargon - Spotlight the mission at checkout, every order feels like impact Voice: Authentic, flavorful, heartfelt. A real connection. Differentiator: We didn't reinvent the wheel, we turned up the volume on what was already good. Metrics We Tracked: Shopify orders • Repeat customers • Time on site • Content engagement

The shift was immediate, and sustainable. Ecommerce Lift: - Daily Orders: 5-10 → 15-20+ average (Shopify data) - Repeat Customers: Increased as story-driven content went live - Time on Site: Up 43% as readers engaged with brand storytelling Sales didn't spike, they stabilized. The momentum was real. Snapshot: Before → Kind brand, quiet presence After → Kind brand, louder presence, and finally converting "We didn't change the story. We just made sure people finally heard it."

Now, Solude's online presence matches their heart. Every post, every order, every paragraph, the mission breathes. Long-Term Impact: The brand feels alive. The story isn't just told, it's felt. Echelon Impact: Proof that when good people meet good systems, the result isn't marketing, it's movement. Lesson: Lead with why. Close with taste. Final Scene: A college student reads about Solude's air-roast process. Clicks Buy. Two days later, their dorm smells like caramel and courage.