Shine Coat Auto Detailing

Shine Coat is a high-end automotive protection studio known for premium ceramic coatings, paint protection film, window tinting, and meticulous detailing. Heading into Black Friday, their goal was to have a predictable stream of high-ticket coating, PPF, and tint jobs, not just a one-week spike. Their mission to us was simple: "Build a system that brings us qualified quote requests every single day." They had the quality and reputation. They lacked a funnel that could match the demand they wanted.

Before we joined: No landing page for coatings, PPF, or tint No coordinated Google + Meta campaign Seasonal promos were posted organically, with very little traction Strong local reputation, but no system bringing in consistent quote requests They were relying heavily on word-of-mouth, great for retention, not for growth. Competition was getting louder during Black Friday, and Shine Coat didn't want to be another "10% off" shop lost in the noise. They needed a funnel that could punch above its weight without burning ad spend.

We built a complete traffic and conversion engine from scratch: ✅ 1. ROI-First Offer Design We structured a simple but high-leverage offer built for high-ticket jobs: 20% off any single service 30% off when stacking 2+ services (designed to encourage $2k+ bundles: PPF + ceramic, tint + ceramic) The offer wasn't built to cheapen the brand, it was built to increase order value and conversion rate. ✅ 2. Google Ads, Capture Ready-to-Buy Traffic We launched high-intent campaigns targeting searches for: - ceramic coating - paint protection film - window tint near me - PPF packages Ad copy, keywords, and extensions all mirrored the Black Friday offer. The result: 9.64K impressions, 324 clicks, and 8 tracked conversions, at only $2.85 CPC. (That's less than half the expected cost in this market.) ✅ 3. Meta Ads, Create Demand Before They Start Searching We used glossy visuals of coated and protected vehicles + clear "stack-and-save" messaging. Meta wasn't just for cold leads, it boosted assisted conversions and remarketing. 6 additional website leads came from Meta. ✅ 4. Rapid-Convert Landing Page We built a brand-new landing page at shinecoatauto.com optimized for quoting: Clear headline + location Black Friday offer displayed instantly Simple "Get My Quote" form Mobile-first layout Fast load time Built for trust (before/after visuals + service breakdown) This page consistently drove: 🔥 1–2 high-intent quote requests per day

The numbers speak for themselves. 🚀 Leads & Traffic 1–2 daily quote requests during the campaign 14 total tracked leads from both platforms 9.64K impressions on Google 324 clicks at just $2.85 CPC 8 Google conversions + 6 Meta website leads Here's the sales outcome: ~50% close rate on incoming leads 7 high-ticket jobs booked Estimated $14,000+ in revenue from the test window Based on booked jobs: ≈ 12x Return on Ad Spend ≈ 1,100% ROI

Shine Coat didn't just have a good Black Friday. They walked away with a repeatable acquisition system they can turn on any time of the year: A landing page built to convert A Google + Meta ad structure that consistently performs A proven seasonal offer structure A funnel that captures both "ready now" and "just looking" customers The owner told us: "We didn't expect this much volume at this CPC. This changes how we think about paid traffic." What started as a Black Friday experiment became their blueprint for predictable, high-ticket leads.