The Mission
Multipost Digital, a done-for-you viral content agency out of New York, helped brands blow up online, but their own blog had no traffic and they wanted to change that.
In a space where credibility is currency, it needed attention.
Their goal was simple:
Prove they could walk the talk, turn a neglected blog into a Google-trusted traffic magnet.
Founder Leo didn't want the regular ghostwriting. He wanted momentum.
Our mission:
"Turn an empty blog into a traffic machine by publishing like a man possessed."
The Challenge
Before Echelon stepped in, the blog wasn't operating.
A few hundred visits, zero leads, no rhythm.
Leo said it best:
"If we can't prove we walk the talk, why should brands trust us?"
Multipost had the talent, not the volume. Their cautious posting and slow pace left them buried under louder, faster agencies.
We diagnosed the issue: They didn't need new ideas, they needed a fast system.
The Strategy
We launched a two-phase publishing sprint to bring the blog back from the dead.
Phase 1 - Wake-Up (Jun–Nov 2024)
- 5 micro-posts daily (~300 words)
- Trend and algorithm breakdowns
- Goal: get Google crawling again
Phase 2 - Authority Build (Nov 2024–Now)
- 2 long-form posts daily (1k–1.5k words)
- SEO-layered, case-study style
- Real screenshots, real data
Core Tactics:
- Internal linking mesh (3 links per post)
- Visual-first layouts for dwell time
- Tight keyword clustering
- Hook-driven openings
Differentiator:
Most agencies choose speed or strategy.
We did both.
The Results
The numbers didn't move, they exploded.
YoY Growth:
- Visits: +2,851%
- Unique Visitors: +3,838%
- Page Views: +922%
- From <50 visits → 3,300/month
- Avg time on page: 189s
Organic search became their #1 traffic source.
Leo summed it up:
"This is the proof we needed to land serious brands."
And just to flex, they snagged two featured snippets in December.
Before: Dead blog.
After: Inbound engine.
The Aftermath
Today, Multipost's blog isn't content, it's proof.
It lives in every pitch deck as the reason clients sign.
For us, it was validation too:
We don't just write. We engineer momentum.
Lessons Learned:
- Publish like you mean it
- Volume earns trust
- Depth earns rankings
Final Scene:
A founder Googles "viral content strategy."
Finds Multipost. Reads. Clicks. Books.
Zero ad spend.
Next:
Blog-video hybrids, lead magnets, quarterly refreshes.
"If you don't look alive on Google, your brand's already dead."