Miguel's Boutique

Miguel runs a 5-person boutique digital marketing agency. Sharp team. Sharp delivery. Dull website. His old site looked frozen in time, clean design, zero drive. It didn't reflect the firepower behind his work. The goal: Turn a pretty brochure into a conversion weapon. Something that sells while his team sleeps. He'd seen what Echelon did for others, dead pages turned into deal flow and wanted the same. So we stripped everything down and rebuilt from the inside out. "Turn a dead site into a sales rep that speaks in punchlines and proof."

Good visuals. Bad words. Miguel's site looked fine, but didn't convert. The copy was soft, outdated, and full of filler. The data didn't lie: - Bounce rate: 67% - Scroll depth: < Pricing section - Form fills: 3 per month He was ready to restart cold outreach, not because he wanted to, but because he didn't trust his site to bring leads in. He'd tried tweaks, swaps, AI rewrites, nothing stuck. Diagnosis: No clear promise, proof or path.

We dived in copy-first. Core Priorities: - Lead with an unignorable promise - Frame every section: pain → payoff - Collapse scroll path into one clear CTA Execution Moves: - New headline: "Ads that pay for themselves in 90 days. Guaranteed." - Hooks rewritten with action verbs and sharp phrasing - Single CTA: Book a 15-min audit - Added proof: case studies, logo bar, client quotes We ditched regular stuff and wrote benefit-heavy clarity that sells on impact. Metrics Tracked: Bounce rate • Scroll depth • Form submissions • Pipeline value

In just 30 days, the shift was undeniable. - Bounce rate: 67% → 38% - Scroll depth: +42% (visitors reached pricing) - Form submissions: 3 → 22/month (+7×) - Pipeline: ≈ $48k in new retainers - Cold outreach spend: $0 - Timeline: 1 week to launch, 30 days to perform "I'm showing off the site now. Didn't think that would happen." Before: Brochure. 3 leads/month. After: Skimmable funnel. 22 demos/month. The kicker? A high-ticket SaaS client found him via organic Google search, no ads, no outreach.

Now, Miguel's website sells harder than ever. Inbound flows. Team focused. System humming. For Echelon, it proved again: Great copy isn't decoration. It's clear cut additional revenue. Lesson: One clear promise beats ten clever ideas. Mean more by saying less and keep it simple. Final Scene: Miguel refreshes his inbox. Another audit booked.